How to invest in gold in 2026 – 5 different ways!

Gold has always attracted investors, and the interest remains strong this year. Here, we present five smart and easy ways to start investing in gold!

Gold has long symbolized security and value. Generations have seen it as a reliable asset, especially during uncertain times.

With its stability through economic ups and downs, gold continues to be one of the most dependable ways to preserve value over time.

Is gold a good investment?

Yes, many see gold as a wise investment – it provides security in times of inflation, currency fluctuations, and economic uncertainty. Being a physical asset, gold preserves its value in a way that few other investments can. With the right strategy, gold can add valuable stability to a portfolio.

Many prominent investment advisors recommend including a portion of your portfolio in commodities, including gold, to reduce overall portfolio risk.

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10 gram Valcambi Suisse Gold Bar

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Five great ways to invest in gold

There are many ways to invest in gold, depending on your preferences and budget. Here are five popular options:

1. Gold bars

Buying gold bars is one of the most direct ways to invest in gold. Bars come in various sizes to suit different investment amounts. At Tavex, you can find gold bars in the following sizes:

• 2 grams
• 2.5 grams
• 5 grams
• 10 grams
• 20 grams
• 1 ounce (oz)
• 50 grams
• 100 grams
• 250 grams
• 1 kilo.

If you’re interested in another size, such as 1 gram, feel free to contact us – we’ll gladly assist with a special order.

2. Gold coins

Gold coins like Krugerrand, American Eagle, and Maple Leaf offer not only the value of gold but also a particular appeal. They are coins appreciated for their collectible value and are easy to sell when the need arises.

3. Gold jewelry

With gold jewelry, you get both elegance and a potential value that grows. Since gold’s value can increase over time, it’s wise to invest in high-carat and quality jewelry, giving you an investment you can also wear.

However, investing in gold jewelry involves certain risks that pure gold does not:

• There are specific risks associated with investing in gold jewelry that you avoid with pure gold. Used jewelry may lack reliable documentation, so choose a trusted retailer and secure all necessary authenticity information to protect your investment’s value.

You can read more here if you want to know how to tell if your gold is authentic!

• You often pay an additional markup depending on which company designed and manufactured the jewelry. This cost can range from 20% to several times the value of the precious metal itself.

You should also be aware of the jewelry’s purity or the percentage of gold it contains. 24 karats contain 100% gold, while 18 karats contain 75%. A lower karat results in a lower melt value, which impacts the value if the jewelry were melted down.

Tavex can always appraise your gold and provide you with an objective, competitive price offer!

4. Investing in Gold by Buying Stocks

If you want to invest in gold through the stock market, gold company shares can be a good alternative. This provides an indirect investment in gold through companies involved in mining and gold production.

Investing in Gold with Avanza

Swedish investors can easily start investing in gold with Avanza. They offer a broad selection of gold stocks and funds, where you can choose among various gold companies.

Investing in Gold with Nordnet

Nordnet also makes it easy to invest in gold. Choose from several gold companies and tailor your investment according to your goals and risk level.

5. Investing in Gold ETFs and Gold Mutual Funds

Gold ETFs and gold mutual funds are practical options for those who want exposure to gold. These funds either mirror the price of gold or invest in gold companies, with ETFs being particularly popular for their liquidity and simplicity.

However, it’s worth noting that physical gold gives you direct ownership of a tangible asset that you can store yourself, offering extra security. Physical gold isn’t dependent on the financial system or intermediaries, making it less vulnerable during economic crises.

Why you should buy gold through Tavex

Tavex has been a reliable partner for gold investment since 2004 and is one of the most respected suppliers in Sweden today. Here’s why Tavex is a great choice:

• AAA Credit Rating: Tavex is stable and trustworthy with an AAA rating from Bisnode, which only 3% of companies in Sweden achieve.
• Market-Leading Prices: Tavex offers competitive prices on gold products and will match prices if you find a better offer elsewhere.
• Comprehensive Selection and Fast Service: With a broad range of gold products and fast delivery, we can also assist with special orders.
• Free Expert Advice: Tavex’s gold experts offer free guidance to help you make the right investment decisions.

Feel free to share in the comments how you invest in gold!