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Why is gold so expensive?

Published by Lars Mäki in category Articles on 21.07.2023
Gold price (XAU-SEK)
24956,30 SEK/oz
+ 45,20 SEK
Silver price (XAG-SEK)
336,15 SEK/oz
+ 12,09 SEK
Gold price

In this comprehensive guide, we will delve into the factors that have contributed to gold’s enduring appeal, with a particular focus on what has made gold so expensive. By understanding the cultural and economic importance of gold, we can easily see why it continues to be highly prized today.

Historical Significance of Gold in Ancient Civilizations

Gold mask

Gold’s significance in ancient civilizations can be seen in its presence and diverse roles within their societies:

  1. Ancient Egypt: Gold held immense spiritual and ceremonial importance. Revered as the “flesh of the gods,” gold was intricately woven into Egypt’s religious practices and royal traditions. Elaborate gold jewelry, such as crowns and ceremonial masks, adorned the pharaohs as symbols of their divine authority. The iconic funerary mask of Tutankhamun, sculpted from solid gold, stands as a testament to the sacred reverence for this precious metal in ancient Egyptian society.
  1. The Inca Civilization: The Inca civilization held gold in profound reverence, considering it the “sweat of the sun.” Gold objects were meticulously crafted for religious ceremonies, symbolizing divine connections and imperial power. Inca rulers and nobles often dressed themselves with lavish gold jewelry, emphasizing their status in society.
  1. Roman Empire: During the height of the Roman Empire, gold coins became the backbone of their monetary system. The widespread use of gold coins facilitated flourishing trade and economic prosperity throughout the empire. Beyond its functional value, gold reflected the grandeur of the ruling elite, enhancing their prestige.
  1. Middle Ages and Renaissance: Throughout medieval Europe, gold was a symbol of wealth and was common in gold jewelry and ornaments that was owned by nobility, signifying their high social status. The demand for gold also fueled exploration and trade, as expeditions sought new sources of this metal.
  2. Gold Rushes: In the 19th century, gold rushes in regions like California, Australia, and South Africa started a frenzy, attracting fortune-seekers from across the globe. These monumental events significantly impacted the global supply and distribution of gold, shaping the involved regions.

Factors influencing the golds value

Gold’s value goes beyond its historical significance and cultural appeal. It is underpinned by a combination of unique chemical properties, emotional significance, and its role as a sought-after financial asset. In this section, we will delve into the factors that contribute to gold’s value, starting with its distinctive chemical properties.

Unique Chemical Properties

gold in chip

Gold’s remarkable chemical properties play a significant role in its value as a precious metal. These properties set it apart from other elements and make it a versatile and durable asset with a wide range of applications.

  1. Non-Corrosive and Immune to Decay: One of the most striking features of gold is its resistance to corrosion and decay. Unlike many other metals, gold does not tarnish or rust when exposed to air or moisture. This non-corrosive nature ensures that gold maintains its luster and quality over time, making it an ideal material for creating jewelry and artifacts that can withstand the test of time.
  1. Malleability and Ductility: Gold is highly malleable, which means it can be easily shaped and molded into various forms without breaking. This property allows craftsmen and artisans to create intricate designs and fine details in gold jewelry, coins, and other decorative items. Additionally, gold is ductile, meaning it can be drawn into thin wires without losing its strength, making it useful in various industrial and technological applications.
  1. Excellent Conductivity: Gold is an excellent conductor of electricity and heat, making it indispensable in modern electronic devices and technology. Its use extends to manufacturing connectors, switches, and other critical components in electronic circuits, where reliable conductivity is crucial. Its non-corrosive nature in electronic applications ensures long-term performance and stability.
  1. Relatively Low Melting Point: Gold has a relatively low melting point (1,064 °C) compared to some other metals, making it easy to work with and refine. This property allows for the creation of gold coins, bars, and ingots through various melting and casting processes. Gold’s low melting point has also contributed to its historical significance, as ancient civilizations were able to extract and work with the metal using rudimentary methods.
  1. Non-Toxicity and Biocompatibility: Unlike certain metals, gold is non-toxic to the human body and does not react with biological tissues. This biocompatibility makes gold suitable for medical and dental applications, such as dental crowns, implants, and various medical instruments. Its use in the field of medicine highlights the importance of gold beyond its aesthetic and economic value.


Gold’s unique chemical properties have made it a cherished and valuable metal throughout history. Its resistance to corrosion, malleability, conductivity, and biocompatibility contribute to its widespread applications in various industries. As we continue to explore the factors contributing to gold’s value, we will delve into its cultural and emotional significance, and its role as a sought-after financial asset in modern investment portfolios.

Cultural and emotional significance

gold in church

Beyond its remarkable chemical properties, gold’s value is deeply rooted in its cultural and emotional significance. For millennia, gold has captivated human societies across the globe, symbolizing wealth, power, and religious importance. In this section, we will explore how these cultural and emotional aspects contribute to the precious metal’s enduring appeal.

  1. Symbol of Wealth and Prestige: Gold has been synonymous with wealth and prestige in various cultures throughout history. Its rarity and exquisite appearance have made it a status symbol for the wealthy and powerful.Kings, queens, and nobles wore gold jewelry and accessories, signifying their high status and authority. Even today, gold continues to be associated with prosperity and luxury, making it an important possession among individuals seeking to display their wealth.
  1. Religious and Spiritual Significance: In many ancient civilizations, gold was closely tied to religious practices and considered sacred. Temples, idols, and religious artifacts were often crafted from gold to pay tribute to deities and demonstrate devotion. The metal’s incorruptibility and shimmering brilliance led to its association with the divine and eternal qualities, making it a central element in religious ceremonies and rituals.
  1. Emotional Appeal and Sentimental Value: Gold’s emotional appeal lies not only in its beauty but also in the emotions and memories attached to it. It is often passed down through generations as family heirlooms, carrying sentimental value and connecting individuals to their ancestral roots. Gold jewelry, gifted during significant life events like weddings and birthdays, becomes a cherished reminder of love, joy, and cherished relationships.
  1. Cultural Traditions and Celebrations: Various cultural traditions and celebrations around the world involve the use of gold. In India, gold is an integral part of festivals and weddings, symbolizing blessings, good fortune, and prosperity. In Chinese culture, gold symbolizes abundance and is a prominent feature during the Lunar New Year celebrations. The cultural significance of gold in different societies reinforces its enduring appeal and value.
  1. Emotional Safe-Haven: During times of economic uncertainty, gold serves as an emotional safe-haven for investors seeking stability and security. When stock markets fail, geopolitical tensions rise, or currencies lose value, gold often experiences increased demand as a store of value. Its historical role as a reliable asset during turbulent times adds to its emotional appeal as a hedge against financial instability.


The cultural and emotional significance of gold extends beyond its physical properties. Symbolizing wealth, prestige, and religious importance, gold has secured a special place in human history and continues to resonate with individuals and societies worldwide. As we delve further into gold’s role as a financial asset, we will explore its investment appeal and its practical significance in times of economic uncertainty.

Golds role as a financial asset

Golds investment appeal

gold bars

Gold’s unique combination of qualities has positioned it as an attractive financial asset and investment opportunity. In this section, we will delve into the investment appeal of gold, understanding why it is considered a valuable addition to diversified portfolios and how it serves as a hedge against inflation and economic uncertainty.

  1. Limited Supply and Inflation Hedge: One of the primary reasons investors turn to gold is its limited supply. Unlike fiat currencies, which can be printed by central banks, gold’s scarcity ensures that its value is not easily diluted. As a result, gold serves as a hedge against inflation, preserving its purchasing power over time. During periods of rising inflation, the value of paper currencies may decline, while gold’s value tends to remain relatively stable, making it an attractive store of wealth.
  1. Diversification Benefits: Gold’s low correlation with other asset classes, such as stocks and bonds, makes it an excellent diversification tool. When traditional financial markets experience volatility or downturns, gold often moves in the opposite direction or holds its value, providing a buffer to investors’ portfolios. Including gold in a diversified investment strategy can help reduce overall portfolio risk and enhance long-term returns.
  1. Safe-Haven Status: In times of economic uncertainty, gold has earned its reputation as a safe-haven asset. Investors seek refuge in gold during geopolitical tensions, global crises, or times of market turmoil. Its historical role as a reliable store of value and wealth preservation asset makes it an essential component of any defensive investment approach.
  1. Liquidity and Global Acceptance: Gold’s high liquidity and universal acceptance contribute to its investment appeal. It can be easily bought and sold in various forms, such as bullion, coins, or exchange-traded funds (ETFs). Moreover, gold is recognized and valued worldwide, allowing investors to access its benefits in diverse financial markets across the globe.
  1. Potential for Price Appreciation: While gold is often viewed as a defensive asset, it also has the potential for price appreciation over the long term. Economic and geopolitical events, shifts in monetary policies, and changes in investor sentiment can influence gold prices. As a result, investors may benefit from capital appreciation in addition to the other advantages that gold offers as a financial asset.


Gold’s investment appeal is deeply rooted in its unique characteristics and its ability to play multiple roles in a well-structured portfolio. As an inflation hedge, safe-haven asset, and diversification tool, gold provides valuable benefits to investors seeking to protect their wealth and navigate uncertain economic environments. In the following section, we will examine gold’s practical significance as a safe-haven during economic downturns and its impact on the global economy.

The gold market and price fluctuations

Gold price

In this section, we will delve into the economic impact of gold and explore the dynamics of the gold market, including the factors that influence gold prices and contribute to its price fluctuations.

  1. The Gold Market: The global gold market is vast and dynamic, involving various stakeholders, including miners, refiners, jewelers, central banks, institutional investors, and individual retail investors. Gold is traded on numerous exchanges worldwide, with London and New York being major hubs for gold trading.The demand for gold stems from various sectors, including jewelry, technology, investments, and central bank reserves. Understanding the supply and demand dynamics of the gold market is crucial in comprehending its price movements.
  1. Supply and Demand: The availability of gold is subject to mining production, recycling, and central bank sales. While gold is relatively scarce, its supply increases through mining activities, which can fluctuate based on factors such as mining output, exploration success, and regulatory changes.On the other hand, gold demand is influenced by economic conditions, investor sentiment, jewelry consumption, and technological applications. Central banks also play a critical role in shaping gold demand by increasing or decreasing their gold reserves.
  1. Economic Indicators: The gold market is highly sensitive to various economic indicators, including interest rates, inflation, currency movements, and overall market sentiment. For example, when interest rates are low, the opportunity cost of holding gold diminishes, making it more attractive as an investment asset.In times of inflation or currency devaluation, investors often turn to gold as a hedge against loss of purchasing power. Additionally, during periods of economic uncertainty, gold can experience increased demand as investors seek safe-haven assets.
  1. Geopolitical Events: Geopolitical events can significantly impact the gold market. Political tensions, trade disputes, and international conflicts can create market uncertainty, leading investors to seek refuge in gold. Gold’s historical role as a safe-haven asset is reinforced during times of geopolitical turmoil.
  1. Speculative Trading: The gold market is also influenced by speculative trading and investor sentiment. Market participants, including hedge funds and institutional investors, can engage in speculative activities, leading to short-term price fluctuations. These speculative movements can amplify both upward and downward price swings.
  1. Gold Price Fluctuations: Gold prices are known for their volatility, experiencing fluctuations over short and long periods. These price swings can be affected by various factors, including global economic conditions, geopolitical developments, monetary policies, and market speculations.


The gold market is a complex and multifaceted arena, where various economic indicators, geopolitical events, and investor sentiment converge to influence gold prices. As a result, gold remains an intriguing asset for both long-term investors seeking stability and short-term traders looking for opportunities in price movements. In the next section, we will introduce Tavex as a trusted platform for gold investments, providing readers with an opportunity to explore the benefits of investing in gold through Tavex’s online store.

Gold price (XAU-SEK)
24956,30 SEK/oz
+ 45,20 SEK
Silver price (XAG-SEK)
336,15 SEK/oz
+ 12,09 SEK

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