3 advantages of selling gold with Tavex in 2026

The gold price has reached new record levels, and January is here. For those looking to sell gold jewellery in 2026, there are several good reasons to turn to Tavex.

January is often referred to as “the poorest month of the year”, and after the expenses of the holiday season, many people look for ways to strengthen their finances. At the same time, the gold price remains historically high and reached new levels during 2025. For many, the beginning of the year is therefore an ideal time to sell gold jewellery that is no longer being used.

Whether you want to sell gold in Gothenburg, sell gold jewellery in Östermalm, or sell gold online in a convenient way, Tavex is a reliable choice. Tavex is one of Northern Europe’s largest precious metals dealers. Here are three reasons why thousands of customers choose us:

Always competitive prices when you sell gold

When you sell gold with Tavex, the price is based on:

• carat purity
• weight
• the current market gold price – the same price per gram from the very first gram

This means you receive better compensation than with many pawnshops or gold buyers that operate with large margins. The gold price is currently at a very high level, making the sale of gold jewellery in 2026 particularly attractive.

We buy all types of gold jewellery, including rings, bracelets, necklaces, earrings, broken gold and inherited jewellery.

You receive fast and secure payment, either in cash or directly to your bank account.

Secure valuation at a store near you – Stockholm & Gothenburg

Tavex has operated in the Nordic region for over 30 years and holds an AAA credit rating. With us, your gold is valued by trained staff through a transparent process with clear pricing information.

Visit us in store if you want to sell gold in Stockholm or Gothenburg:

Stockholm

• Smålandsgatan 9 – Östermalmstorg
• Liljeholmstorget 7 – Liljeholmen

Gothenburg

• Kungsgatan 56 – city centre

• Free valuation.
• No appointment required.
• You decide whether you want to sell.

In short, you receive a high price immediately – without hassle.

Easy online gold selling with the Tavex Gold Envelope

If you are unable to visit one of our stores, you can use our popular Tavex Gold Envelope service. Order a valuation kit to your home and send in your gold jewellery in a fully insured way. You receive a price offer before anything is finalised – safe and convenient.

Sell ​​your gold jewelry here!

This service is also suitable if you wish to sell investment gold such as bars or coins:

Sell ​​your gold bars or gold coins here!

Selling gold is a smart way to free up capital, especially at the beginning of the year. Tavex offers competitive prices, transparency, experienced valuers and secure stores close to you.

Whether you want to sell gold in a Stockholm store, sell gold in Gothenburg, or use the Tavex Gold Envelope, we help you get the maximum value from your gold.