People often ask us what are we selling: investment gold right?
In reality, we are selling peace of mind… and trust.(but don’t take our word for it, you can check out our AAA rating from Bisnode, the only major bullion dealer in Sweden to have this) to protect yourself in this time of global uncertainty, trade wars, Brexit uncertainty, currency manipulator tags, huge losses as witnessed in Argentinian stock market, etc.
Investment gold helps you preserve your purchasing power in the long run. This can be clearly illustrated in the 2 charts below:
1. SEKEUR for the last 2 years: The SEK has weakened against the Euro by more than 10% in the last 2 years!!
2. SEKUSD for the last 2 years: The SEK has weakened against the USD by about 15% in the last two years.
3. XAUSEK for the last 2 years It takes about 36% more SEK to buy 1 troy ounce of gold (31.1 grams) today (14 August 2019) as compared to the same time 2 years ago!
As per the World Gold Council (WGC), Central bank net purchases reached 651.5t in 2018, 74% higher year on year. This is the highest level of annual net purchases since the suspension of dollar convertibility into gold in 1971, and the second highest annual total on record.1 These institutions now hold nearly 34,000t of gold.
Heightened geopolitical and economic uncertainty throughout the year increasingly drove central banks to diversify their reserves and re-focus their attention on the principal objective of investing in safe and liquid assets. (Source: Gold.org )
The Swedish National Debt Office (Riksgälden) has suggested that Sweden’s central government finances will weaken in the coming years as the Swedish economy slows down. (Source: Riksgalden )
As the economy slows down and uncertainty increases, consumers tend to invest in safe haven investments like gold which tends to go up during these times.
Like we say, ‘Don’t buy gold to be rich, buy gold so that you are never poor!’. Protect your financial assets and prepare yourself.